In an attempt to combat the traffic – carbon footprint pollution in the country, Ola has re launched the national campaign – #FarakPadtaHai. The nationwide campaign aims at encouraging customers and communities to switch to shared mobility solutions. As part of its week long offer, Ola would offer its commuters a free ride from mass transit locations. The service is available across 7 cities – Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad and Kolkata.
Introduced last year, the #FarakPadtaHai campaign has gone onto create a huge momentum as commuters preferred shared rides. While re launching the campaign, Ola executives maintained that the company would offer 1 Lakh free Ola Share rides from mass transit locations.