Snapchat has announced about making a partnershpk with Tyroo for driving its ad monetization in the country. While announcing the partnership, Snapchant officials maintained that they were keen to team up with more advertising players in the country. Out of a total of 191 million global users, Indian market claims a user base of 9 million for Snapchat.
The ad technology platform of Tyroo too expressed confident over teaming up with Snapchat and termed its new partner as a frontrunner of advanced augmented reality. Top leaders of Tyroo were optimistic about its partnership with Snapchat and maintained that it’s strong local presence would prove quite useful for Snapchat’s Indian operations.