Lamborghini has launched the 2018 Urus and met with a great response. Launched in India in January, Lamborghini Urus, as was informed by the company, has exceeded the expectation levels of it. Informing the news, company officials maintained that as many as 70 percent of the buyers were new to the brand. Priced INR 3 Cr, the response which Lamborghini Urus received has prompted the company to bring more of the units to India.
That said, by the end of 2018, the company is expected to produce 1,000 Urus units. Out of the total, company would be allocating 25 units to India. Similar to the response from India, Lamborghini has gone onto experience increased sales in European turf as well.