Oscar-winning Indian composer A.R. Rahman’s first feature film ‘Le Musk’ will have its world premiere at the Cannes Film Market’s Cannes XR programme. The 36-minute film is billed as a cinematic sensory experience incorporating virtual reality, with motion, music and scent integrated into the narrative.
The idea of the story was originally developed by Rahman’s wife Saira.
“‘Le Musk’ has been several years in the making with collaborators worldwide; we’ve aimed to create an unprecedented, subtle sensory cinematic surrealism. Creating a feature-length cinema VR experience that pushes boundaries of storytelling and incorporates multiple senses was a guiding force for me. Aroma and music together bring warm memories subjectively for the audience,” Rahman said.
The cast includes Nora Arnezeder and Guy Burnet in lead roles, alongside Munirih Grace and Mariam Zohrabyan.
Shot in Rome, ‘Le Musk’ features inter-disciplinary expertise coming together from around the world. It was shot on 14 different cameras capturing super-resolution quality video.
The film is produced by Rahman’s ARR Studios with Ideal Entertainment and Intel as co-producers and Thenandal Studio and Palani Andavar Holdings as associate producers.