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The best you can give to yourself is by celebrating your identity – Now, that’s perfect! #ImPerfect Campaign by TT Devassy goes viral

All of us have heard at least once in our lifetime that the standard of being beautiful is having a lean body and fair skin. But time has changed rapidly. People are now evolving to embrace their identity as it is and not go behind any idols which are perceived to be perfect by societal norms. But even today, there are numerous verbal abuses and shaming remarks that many people have to go through just for the way they look.

Now here there are three girls proclaiming boldly that they have no plans to change and they are more than happy and contend the way they look. They don’t see their dark skin or their burn marks on their skin as an imperfection. They don’t feel any awkwardness in flaunting their so-called ‘oversized’ body. They are just living their life; they are just being themselves. Now that’s called perfection!

The #ImPerfect campaign by TT Devassy Jewellery is more than just an advertisement. They are grabbing headlines for the choice of their jewellery models. They are not the skinny fair models you see in a typical jewellery advertisement. All of them are “imperfect” according to the norms of society. All that they ever required to become perfect was to embrace their true identity. This is the message laid out by the TT Devassy Jewellery campaign.

Prarthana Jagan, Roselin Raj, and Apoorva Rambel, the three models featured in this advertisement are now showered with appreciation across social media. They are enhanced with the latest designer collections of TT Devassy Jewellery. The jewellery also opened its latest showroom in MG Road, Ernakulam recently and was attended by film celebrities as well. The jewellery also has a branch in Kunnamkulam with 83 years of trusted service history.

Abin K Surendran
Abin K Surendran
Co-Founder/Editor/Journalist at Mixindia |
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