As soon as Indians hear the name ‘Tata’, they are keen to explore and embrace the group with a warm heart. Tata Group, on April 7, launched their new ‘Tata Neu’ super app, offering a number of services including shopping, UPI payments, hotel booking, flight booking etc.
According to an analysis, this app was downloaded by 1,000,000+ customers in just 7 days, taking its position on the list of most downloaded apps so far. By Aprill 11, the app took second position on the list, just a step behind Meesho, the social e-commerce app.
The Tata group on its website says that Integrating the Tata group’s most trusted brands all into a single convenient platform, Tata Neu offers users a degree of versatility and choice that’s truly unmatched. Covering categories ranging from electronics and groceries, to travel and more, the range of products and services offered is second to none.
Members will earn 5 percent NeuCoins or more for every transaction through Tata Neu, which they can spend across all categories on the app (1 NeuCoin will be equal to Rs 1). One can also use the points accrued in any other loyalty programme from Tata’s consumer brands, with the app also indicating their existing loyalty tier on the app.