PSG star Lionel Messi has been unveiled as the global brand ambassador of leading Indian Ed-Tech firm BYJU’S’ social arm – Education For All. The Argentina captain, one of the biggest stars in world football, has teamed up with BYJU’S to promote the cause of equitable education across the world.
BYJU’S, the Indian Ed-Tech startup, is now one of the world’s leading firms in this sector and has market presence in around 120 countries apart from India. BYJU’S is also the primary sponsor of India’s national cricket team.
“The association with one of the world’s most popular sportspersons is in sync with the expanding global footprint of BYJU’S and its commitment to make education accessible, equitable, and affordable for all,” said a statement from the education technology company.
Earlier this year, BYJU’S made history by becoming the official sponsors of the FIFA World Cup 2022 in Qatar. Football has roughly 3.5 billion fans worldwide and Messi has a social media following of nearly 450 million.
The long-term engagement, which begins as Messi embarks on his final campaign to win the World Cup as captain of Argentina, will see him feature in campaigns promoting BYJU’S ‘Education For All’.
Lionel Messi too expressed confidence that his partnership with BYJU’S Education For All will inspire young learners across the world.
“I chose to partner with BYJU’S because their mission to make everyone fall in love with learning perfectly aligns with my values. High-quality education changes lives, and BYJU’S has transformed the career paths of millions of students worldwide. I hope to inspire young learners to reach and remain at the top,” said Messi.
